A NEW BRAND IDENTITY FOR JAMESWAY

Valmetal Group unveils the new logo for its Jamesway Farm Equipment division.

The Valmetal Group is unifying its ranges of feeding equipment (Valmetal) and manure handling systems (Jamesway) under a single brand. The Jamesway brand was created in 1912 and was acquired in 2006 by the Valmetal Group. Jamesway manure handling equipment will soon begin a transition to the Valmetal brand, presenting a single, strong brand name as the leader in on-farm material handling equipment. The product line includes a wide range of equipment for feed & manure handling, including fully automated and robotic systems.

In Canada and in the United States, equipment will continue to be distributed through the existing dealer networks. For international markets, the range of manure handling equipment that was previously offered only under the private label of a major European milking equipment company will now be introduced under the Valmetal brand.

Here is the new branding of the manure handling equipment:

About Valmetal

The Valmetal brand was founded in 1983 and is recognized worldwide for the quality and durability of its products and services. It is the largest manufacturer of farmstead equipment in North America, both in terms of production volume and product diversification. Recognized as a leader in the industry, the company’s good reputation is well established and will contribute to the growth of the entire Group in international markets.

About Valmetal Group

The Valmetal Group brings together 5 companies and 400 employees located both in Canada and the United States. The Group’s mission is to provide innovative and high-performance equipment to mechanize and automate the various tasks of feeding animals and manure handling. A strong network of 250 dealers offers high quality equipment and responsive customer service throughout North America and in 25 countries around the world.

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